Company Profile
Up Creatives Studios is a boutique design agency that offers a spectrum of professional services required for all your promotional, marketing and branding needs. Tucked away in a tranquil residential area, approximately 20 km west out of Melbourne CBD., Up Creatives Studios prides ourselves for offering the same cutting edge expert advice, services and solutions of that of larger design houses, without the hefty price tag or unnecessary overheads. Our personal dedication, friendly, simple and transparent methodology, modestly sets us a side from other agencies who often have a very complicated and long drawn out paper-trail process which contributes to the cost of projects tallying up before you even see any progress.
At Up Creatives Studios, you will be dealing directly with the specialist ensuring there is no loss in communications. With a wealth of knowledge acquired over 20 years of industry experience over a spectrum of branding fields, combined with a string of successful campaigns for international, national and local clients, you can be sure your that when you entrust Up Creatives Studios for the task, you are in expert hands.
The Story
Up Creatives Studios was officially established in late October 2014 originally as an expansion of the established Up Productions. Up Productions was a design house managed and owned by husband and wife team, Tweety and former business partner co-founded in 1999. In the 15 years of operation, Up Productions successfully serviced a number of global and local household brands such as Giant Bicycles, Liv Giant, City West Water, DWS Limited and Delre International to name a few.
In 2015 Up Creatives Studios, embarked its journey as an independent company following the dissolvent of Up Productions due to differing ambitions for the directors of the co-owned design house. With a fresh slate and directive freedom, Up Creatives Studios introduced and incorporated services revolved around well-being and personal development to compliment Up Creatives Studios’ already diverse creative, branding and professional services catered primarily to businesses.
Industry Experience
With 20 years of diverse industry experience servicing brands across industry sectors including manufacturing, government, corporate and retail. Up Creatives Studios’ offers a spectrum of skill sets and experience across design, web, social sciences, customer service, retail, marketing, manufacture and production, print management industries. Our versatile skill set across multiple disciples allows us to integrate and deliver our clients a cost-effective tailored branding strategy goal plan and solution.
The professional relationship with international bicycles manufacturer, Giant Bicycles spanning over 15 years was a platform that showcased the magnitude of Tweety’s diverse skill set in project management, design, production and procurement. Successfully delivering over 10 consecutive annual launch campaigns for Giant Bicycles, which included the design and supply of Giant Bicycles annual marketing material for their annual launch. The campaign included Giant Bicycles’ consumer catalogue, dealer manual and point of sale materials which was coordinated around their regular ongoing creative requirements such as monthly special and various promotional campaigns throughout the year.
Having built a solid relationship with both suppliers and our clients alike, Tweety established a solid working rapport with Melbourne based printers, PrintGraphics which led to three of Up Productions’ design work for the Giant Bicycles’ catalogue being nominated to the Australian Catalogue Awards for category awards which received 3 recognitions; two high recommendations and one as top finalist in the category for three consecutive years modestly competing alongside other large and reputable PR firms and powerhouse advertising giants.
The Director
Tweety comes from a social science background, with her passions in the fields of anthropology, sociology, psychology and legal studies of which she is formally educated at La Trobe University, Melbourne.
Her collective skill sets outside of the conventional design and marketing discipline, in the areas of customer service, web, administration, hospitality, production, print management, photography and social sciences equips her with the privileged knowledge giving her an edge that compliment her creative designs and branding strategies. Her versatility and experience across multiple industry accolades her ability to work closely with clients across any industry sectors to formulate a tailored and unique branding campaign.